Get to know your carbon footprint
Measure the carbon footprint of your ad consumption.
Every ad creates emissions — understand your impact, take action. Be more productive.
Pursuing alignments with – Ad Net Zero · – GHG Protocol· – IAB Tech Lab
Pursuing alignment with
– Ad Net Zero
– GHG Protocol
– IAB Tech Lab
An approach to target ad engagement and productivity.
Install the browser extension. One click activates carbon footprint in your workflow.
Ad placements leave sources as you engage. Measure and review your CO₂ impact -
at work | home | while doing what you enjoy.
Identify your carbon score, traffic and journey in your web-view. Modified and updated.
Working on the benefits.
Runs while you need it
- Detects digital ads across websites
- Mini-Popup for instant CO₂ value — no loading, no login
- Expand to full Side Panel for deeper insights and trend analysis
Personal score across all channels
- Which ad domains impact your footprint the most
- Identify pages and ads based on their CO₂ impact
- Set your goals, track progress and spend less time binge-scrolling
How your media footprint is measured
- Detects ad formats, cookie layers and tracking scripts across page visits
- Combines platform signals, data transfer and infrastructure load into one score
- Footprint insights, channel trends and placement-level exports
WHY IT MATTERS
Media consumed per person, every day
have installed or used ad blockers to avoid distraction
Emitted by programmatic advertising annually
Per 1,000 ad impressions on average
Wasted on non-viewable ad spend per year
Of ad industry members agree: emissions must be measured
BUILT FOR Media-related opportunities and obligations
Obtain Scope 3 emission reporting baselines for your industry. Scale your own tech stack to a granular level.
Integrate CO₂ reporting into your tech stack and benefit from ad media related KPI frameworks.
Measure your campaign on placement-level with our lightweight tag.
Compliant Scope 3 emission data. Transparent and granular enrichment.
Automated insights for individuals and teams.
Discover more
How to benefit from Lumotraq: From Consumption to Outcome
FOR YOU
Browser extension access to understand the carbon impact of ads on your screen. Upgrade for scale.
FOR BUSINESS
Integrations for agencies, publishers and ad tech platforms. Launching soon — get notified.